the mind is the perfect environment for meme warfare, the brain has evolved from a survival unit into something much more complex that enables consciousness. meme evolution is related to the complex mix of feelings, drives, fears and mating principles. how much of our lives are spent paying (an apt word) attention to events that push survive and reproduce buttons, relics from an animal past. danger, food and sex are priorities of the gene not our personal priorities. when attention is pulled away by domino's latest pizza what is occurring is consciousness is being stolen. ideas are infectious, we catch them from others, bits of culture, which is fine if ideas are good, but without consciousness how do we know what's good?
ideas spread because of how good the meme is at reproducing itself not due to the truth behind it. we are evolving into a world where memes are more efficient and replicate better, not a better world. memes do not reproduce to make our lives better or keep our genes alive they reproduce to make their existence a reality.this is proven by the cultures we assume are the most advanced have the smallest population growth but effective cultural imperialism.
memes find more and more ways to replicate, computers are a perfect environment. memes planted in these environments will shape the world more than memes in the mind, ie wikileaks.
meme evolution evolves fast, faster than gene evolution. it will devote more mental resources to effective mind virus than genetic evolution.